Benjamin Stern grew up in Melbourne, Florida and was always a good student. In ninth grade, he took a biology class where he saw a video describing how damaging plastic bottles are to the environment. After seeing this video he wanted to help the environment by reducing the amount of plastic in the world. Instead of doing something simple like start a recycling center or a local compost station he started Nohbo. Nohbo is a shampoo brand that does not use plastic bottles so that they can “rid the world of unnecessary plastic.”

They “rid the world of unnecessary plastic” by making single serving shampoo packets that come in a water-soluble container which decomposes with water in seconds. These shampoo “drops” were just the start now they have “slips” of soap so people can wash their hands with out using plastic and they are developing a new type of toothpaste that is not packaged in plastic.

Stern has come up with many great ideas; however, he did not know how to market his idea or obtain the capital needed to get his idea off of the ground. So, he went to shark tank. He pitched the sharks when he was only 16 years old and still in high school. It worked and he secured a deal with Mark Cuban. Ever since the deal with Mark Cuban Stern’s company has taken off and has not only lessened the amount of plastic in the ocean, jungle, and landfills, but has also turned a significant profit.

To learn more about Benjamin Stern and his company please see the link to Nohbo’s website and a short video describing the shampoo below.

https://nohbo.com/