In the realm of Influencers, Jake Paul is one of the most recognized influencers out there. He is well-known for his successful YouTube career, acting opportunities, and now more recently his boxing career. Jake Paul has helped rekindle a flame in the sport of boxing, and has drawn more attention to the sport. Jake Paul noticed the market for gambling and betting, particularly in sports such as boxing, and teamed up with entrepreneur Joey Levy, to create a micro-betting app called “Betr”. Micro-betting is a type of sports betting that allows you to place wagers on individual things and moments that aren’t always directly related to the final outcome of a game.

Obviously, there are several different ways to bet, and especially betting via apps, but Betr stands out. First, Paul and Levy are thinking about the next generation of sports fans. Betr is supposedly the first direct-to-consumer micro-betting focused sports betting company. It allows the users to engage and bet on every moment of a live sporting event, providing satisfaction instantly and an ability to predict outcomes in the present moment. Some perks include: A wide range of sports to bet on, and Betr precautions that allow users to limit themselves with deposit limits, maximum time for app usage (daily), and setting maximum amounts of money to bet during a given period of time. Paul’s promotion strategy was done through his impressive social media following, and funding was done through a long list of famous investors who believe in Betr, such as Travis Scott, Ezekiel Elliot, Richard Sherman, Dez Bryant and DeSean Jackson. Jake Paul was once known as a hooligan Youtuber, but I think that this great entrepreneurial thing he is doing that is worth noting. Betr supplies instant gratification to sports betting, allows you to bet on every moment of a sporting event while it’s live, and it just might be the future for sports betting. Betr | Fantasy & Sportsbook