Everyone warns about the infamous “freshman fifteen” weight gain that is common among first year college students. It can be hard to maintain the ideal body physique when you’re already so busy and so broke
that you can’t afford a personal trainer or strict workout schedule. Kayla Itsines, an Australian personal trainer and now co-founder of the BBG workout program and Sweat app, saw that there were girls all over the world that didn’t have a way to use a beneficial workout program on their own schedule. Frustrated by this realization, she and her now fiance, Tobi Pearce, decided to release a 12-week workout program, in 2014, that can be downloaded in PDF form from anywhere in the world.
After such positive feedback, the pair developed their plan into a fitness app call
ed Sweat, that now has over 20 million users. The program, which involves weekly 28 minute HIIT workouts focusing on each muscle group, cool downs, recovery days, meal plans, grocery lists, and stretching routines, requires little equipment and can be used anywhere. Kayla’s workout program doesn’t just connect you with successful training plans, it has also created a hub of support and encouragement for real women trying to improve their health. Her hashtag, #BBGTransformations, has hundreds of thousands transformation photos of real women who have used the app and seen results, which are also filled with positive comments from other women.
BBG is transforming bodies all over the world, and empowering women to feel confident to workout on their own. Itsines and Pearce offer monthly and yearly memberships to weekly workouts via the Sweat app and their online base. The name BBG, Bikini Body Guide, doesn’t come from desiring a supermodel physique, but from having the confidence to feel good in your own skin. “A bikini body isn’t one type of body — everyone has a bikini body! A bikini body is a state of mind. It focuses on feeling positive about yourself and the amazing things your body can do. I believe a healthy lifestyle can contribute to helping you feel strong and confident within yourself. ”
Kayla and Tobi are empowering women one workout at a time, by bridging the gap between personal trainers and real people.
This is clearly a successful program based on the amount of people who already use it! I wonder how they will continue to innovate in the future? The problem is certainty relatable, I would love to check out their app. The transition from being involved in high school sports where your workouts are scheduled to being responsible for your time and workout is a difficult one, it’s nice to see so many young people being health conscious.
I have heard so many people talk about this program but I did not know exactly what it was. This seems like a great idea that is very encouraging to other women who are in the same place as you. You are creating a community that will help others and encourage them to do their best workouts in a very convenient way. Great post!