Shopping for beauty products is a nightmare. If you are my boyfriend, or another other guy who has wonderfully braved Sephora before, you know exactly what I’m talking about except us ladies have to STAY IN THERE AND FORAGE AIMLESSLY until we find something similar to what we were actually looking for but still isn’t exactly what we needed. It’s hopeless.
Ladies! (and Gentlemen) Katia and Hayley, co-founders of Birchbox, are our lifesavers! In 2010 these two created an easy and affordable way to try hundreds of beauty products without entering the store. For $10/ month or $110/year Birchbox will send you 4-5 beauty and lifestyle product samples tailored to your subscription profile, each month in a little box.
Gents! There are boxes for you too. Two years after Birchbox was launched, the ladies expanded into men’s products including categories: beard and shave, hair, games & gadgets to name just a few.
Check them out online @ https://www.birchbox.com/ and subscribe!
A Birchbox subscription makes a great Christmas present!
This is a very fabulous and innovative invention. Also, I liked the thought of a guy trying to shop in Sephora…that made me laugh. 🙂 Great post, Ellen!
This sounds like a great and innovative idea! I would love to try this myself and it would be the perfect Christmas gift for any guy or girl in your life! They should definitely try to get the word out more about their products because I think people would be lining up at this chance.
Just like the dollar shave club this idea is another good attempt at solving a problem that hasn’t been addressed in a long time. To understand the need of women, (and men), that shopping at these big stores not only costs a fortune but rarely do they ever get exactly what they are looking for. Having an easy, convenient, and affordable solution to an old problem is a great way to be a successful entrepreneur.