Evan Hafer started the now famous Black Rifle Coffee Company (BRCC) in 2014, just 8 short years ago. For those who don’t know, BRCC is famous for employing many veterans in its premium coffee business and providing premium coffee for the multitudes. Evan himself was a former Green Beret and between his deployments from Iraq to Afghanistan, Hafer would practice and refine his two favorite things, coffee roasting and firearm skills. He was driven to create this business to help his fellow veterans and also to use his abilities to brew and create good coffee. His company stands for the very things you’d think it would, conservative republicanism, trump style politics, and the second amendment. BRCC is striving to become the anti-Starbucks with their pledge to hire 10,000 veterans after Starbucks pledging to hire 10,000 refugees. In addition, BRCC has opened many stores across the United States as a result of the company going public in early 2022. These stores are similar to Starbucks and have baristas crafting good, caffeinated drinks. Black Rifle knows their target market, and they’re sticking with them in every profitable way. For example, BRCC has sided with the former President Trumps policies and has supported his and many other conservative, pro-gun candidates’ campaigns. A good take away from BRCC is to find what you’re good at, do it, know your market and align them with your values in a profitable way.
It is cool to see someone challenge Starbucks directly and doing so in a conservative political way. For those who’s political values prevent them from being a Starbucks customer, BRCC offers a similar experience with conservative values and supporting veterans. I enjoy their products myself, and I hope they continue to grow. Hafer’s ability to grow his business is very apparent and I hope he continues to take BRCC to new heights.