Ben Francis, a young British entrepreneur and businessman, gained my attention through his hard work and determination. Ben is the founder and majority shareholder of the massive fitness apparel and accessories brand Gymshark. Ben founded Gym Shark when he was only 19 years old, while also being a college student and a pizza delivery man to help fund his new idea. He says he started the business out of passion, loving the fitness industry and talking about how much it had changed his life. When his business started to grow, he completely cut everything else off to focus on this one venture. Ben notes that if he acted the same way he did 8 years ago when he first founded this product, the business would not be where it is today. This proves that entrepreneurs have to learn to be the most adaptable in order to continue to grow their business and become successful. In his early days, Ben didn’t normally watch tv and neither did his friends, but instead they watched YouTube and stuck to social media. As he made his product, he decided to send these influencers his product to see how they would react to it. After so long, these influencers decided wearing the products around and promoting them to their millions of people over social media and YouTube. A result of this was a massive uproar in clothing sales and the business took off. Today, they have a completely different strategy. They don’t work with loads and loads of people, but instead they protect the name and keep it very tight. He expanded with the different types of fitness clothing he sells, making something to love for everybody.
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This product has gained extreme awareness in a short period of time. It seemed like it came out of nowhere. At one point I had never even heard of Gymshark, and next thing I knew a lot of people were wearing it. I think this entrepreneur did a great job of being innovative and finding ways to gain awareness towards his product. It required hard work, and sacrifices to build the brand that he has made.