The Giving keys resonate with many people across LA and beyond. It is a business that employs people in need of a second chance to stamp affirming words onto keys to then be put on necklaces. Some of the words that they stamp are abundance, believe, breathe, create, dream, faith, fearless, grace, hope, inspire, love, strength, and warrior. These keys can be bought and given per the struggle the receiver is going through. They started with a musician wearing a key around her neck on tour, when one day she decided to stamp words on them. This business tells a story, and that is why people take part in it. People have a story with their key, depending on the context in which they received the key. This business also is a giving business. If you have a key, you can give it away to someone else who needs the word of encouragement. They employ people who are transitioning out of homelessness, giving them their humanity back and teaching them that they are worthy and loved. That is another brilliant part of this business idea, as it makes people feel good to buy one and support those who have made it. People love stories, and this business utilizes that belief on every level. From the people who make them, to the people to buy them, to the people who receive them from a friend, family member, or even a total stranger. This ingenious business idea has made a real impact on people and has given many hope in hard times. It also has created community and strengthened bonds among friends and others.
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This is such a great idea for a business because it uses empathy. The keys tell a story and are meant to be passed down to others who are struggling which is so cool and inspiring! It’s also a great idea because it provides jobs for the homeless- it also gives them a sence of worth.