Kobe Bryant is another person who people automatically associate with basketball, and for good reason. Ever since his retirement, Kobe has been making headlines all over with his business moves. In March of 2014, Bryant decided to invest $6 million into Body Armor, a sports drink company. In return, he would receive 10% of the company. Back in August of 2018, Coca-Cola decided to purchase Body Armor and Kobe saw his investment turn into a $200 million gain. He saw a return of $194 million which is not too bad for 5 years of ownership. Also, in January 2018, he received a Grammy for his short-film, “Dear Basketball”. Kobe Bryant has nearly made more money during his retirement than his 20-year playing career. If that is not a businessman/entrepreneur then I do not know what is. He has also been extremely precise as to what endorsement deals he selects because he is focused on being as successful as possible. Some of his most lucrative deals include partnerships with McDonald’s, Nike, Sprite, and Spalding. Kobe has also been very wise with his spending habits. He also has expressed some interest in owning an NBA team and that can be very expensive so he is doing everything he can to make that dream become reality. Kobe Bryant is an entrepreneur because he is never satisfied, he always is looking for more. Success can come in a variety of ways, but someone’s bank account is usually a good indicator as to how successful they have been and Kobe’s bank account would certainly say that he is very successful.
Kobe Bryant seems to be a very smart man in the business world, surprisingly outside of basketball. His investment in Body Armor was a very good idea for him and got him a boatload of money. He is always trying to improve himself and help others. Kobe was a great basketball player and is showing how great of a businessman he is. It will be exciting to see what he does throughout the coming years and what his next moves will be.
That is a boat load of money for only 5 years of ownership! He has got the MAMBA mentality for sure. He is always looking for opportunities like this and body armor is a good drink.