Most people understand what Snapchat is and how integrated the app has become with everyday communication. Bobby Murphy is the co-founder of this popular app. This entrepreneur, and the team he worked with, clearly exemplifies the process of innovation and the patience and dedication needed to make an idea successful. Taking a simple complaint when someone wished for a social media photo to just vanish and presenting a solution. They faced a hurdle with starting out, having naming issues and getting their idea out to the public. After more refining they gained enough attention and became well on their way to success. Snapchat has not only solved that problem but has enhanced communication with others. It’s added another element from standard texting and also continued the reality that an individual can communicate globally.

The innovation that Bobby has made is impressive. Snapchat has become the norm, its created countless happy memories for users and established itself as a significant social media app that is more private compared to its competitors. What I find to be the most interesting is that Snapchat’s main focus was on personal conversations and they grew from there. You have Facebook, however, that grew from allowing users to publicly update. This has just showed me how there can be success in an idea that might seem as unnecessary or too simple, but if applied in the right manner can be extremely successful.

Bobby Murphy and his success with Snapchat has shown clearly the entrepreneurial process of expanding a simple solution into a huge and significant movement.