Brad Ormsby has approached marketing in a different way than much of the market. Ormsby starts by building a customer base before the business infrastructure is built. In a sense he tests the waters before building a whole business around an unknown client market. By taking this approach he has a bit of information that normal competitors don’t have. He is able to see what the market really wants and to understand what the customers are seeking to solve their problems or what their true pain is. Brad focuses on effort and perseverance he doesn’t believe it takes extreme knowledge or inside tips to understand how to reach the target market. He believes that to make a difference in the target market you need to approach it with effort and truly listen to the customers’ pain.
Ormsby found his love for digital marketing when he opened his own wellness center and had to build a website and digitally market the company. This passion led him to want to enter this market to help new companies or even old companies complete these tasks who didn’t have the time or maybe didn’t have the knowledge. I think the part that inspired me about Ormsby the most was that he didn’t just stop in the original spot he thought would work the best, he continued to pivot and find ways to add to his business. Brad is a true inspirational entrepreneur that believes putting forth effort and listening to your customers is what makes the true difference. I think Ormsby’s approach of persevering and persisting through hard times is what makes a true entrepreneur because the marketplace is never easy. If you want to succeed you have to put in the effort to catch the attention of your target market.
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Brad’s idea of gauging the consumer base before launching a new product is a smarter way to start a business rather than grasping at straws via predicting what consumers want and then changing the product or service based on responses. I would argue however that this technique is less a form of marketing and more a form of consumer analysis and strategic launching.