Brad Kraut is a popular tiktoker who goes by the username @name_is_brad. With over 9 million likes, Brad uses his following and popularity to spread positive messages about how to be a good college student. He encourages people to become an “academic warrior” with his company Kicking The Sheets. In addition to making money off of TikTok and his company, he is also a partner in the company Jerpa, which specializes in comfortable clothing mainly for college students. Brad is taking advantage of the current popularity of TikTok and consumers need to buy merchandise. The entrepreneurship doesn’t stop there, he also uses his fame to sell videos on the website Cameo.com. The Penn State celebrity uses his popularity to spread positive messages and encourages students to become more involved with their schoolwork; these messages allow him to generate a revenue through his personal merchandise or through other sites like Cameo.