Brandless is an online retailer started by Ido Leffler and Tina Sharkey. The company sells household products from toothpaste to ketchup. The main idea is to just give people the products they want without any additional costs that come with buying from brand names. Each product simply states what it is, and its ingredients. For example, you may buy a bottle of just mustard, and you’ll get a yellow bottle of mustard, no brand name, and just it’s ingredients list.
The other reason why they are doing this online is so that they can cut out supermarkets and such so that its easier and cheaper for people. They also only sell hundreds of items, as opposed to the thousands or millions on Amazon or Walmart. They want to keep things simple and clean. With every item bought, they donate a percentage of that to Feeding America.
Some information on Brandless.
https://www.cbsnews.com/news/brandless-new-online-retailer-household-product-3-dollars/
https://brandless.com/
https://nrf.com/blog/how-brandless-reimagining-modern-consumption
I’ve actually looked at the Brandless shop before, and I think the concept is super fascinating. They sell a wide variety of things ALL for $3. They are providing groceries and many more services for such a steal, but have maintained their quality. Super interesting company. Great read.
I am very interested in this company. I wonder how they still make a profit if they sell everything for three dollars. I am just curious about that. I think this is such a good idea though because it can help offer quality groceries to those who may need a low budget option.
I wonder if the brandless model will hold up. Also i wonder if by having no brand will become it’s own version of a brand.