Brandless says most of it’s idea in its name. They are essential items that have no brand name on it. Why? How does this help/solve anything? Well Brandless started all because they wanted to solve a problem they believed in.

Their problem with the current market for essential home goods was:

“The system by which goods are made, distributed, sold, and brought home is long overdue for a makeover. When products are manufactured today, they don’t go straight to the store.

Traditional brands have a lot of markups built into their retail pricing; like distribution costs, wholesale to retail markups, and shelf stocking. They’ll pay breakage fees and face settlement costs. In fact, brands are often asked to pay retailers’ in-store marketing costs, end-capping, and more.

And YOU, the customer, end up covering the cost of these additional markups!”

They want to provide good quality, that doesn’t break the bank. How they do it, is by building genuine, direct relationships with both the suppliers and customers to eliminate unnecessary markup and extra charges. Having good customer service and deep connections with the companies they were working with can cause better ethical basis especially dealing with cost.

They also saw many issues with the way these “trusted brands” used unhealthy and unnatural means of making their products, so Brandless tried to focus on safety, quality, and social ethics with each product they made. The social ethics is represented in their testing, research, and how they give back every day. They wanted to make sure they were impacting others. They wanted a tangible act of kindness. In order to do so they work to help fight hunger with feeding America. They have donated over 1,500,000 meals so far!

Seeing that Brandless was only started in 2017, and they are super successful it is obvious they had a very focused. They had a clear problem, a specific way of fixing the problem, and the impact they wanted to have.