Brandon Herrera is unique to the YouTube platform as well as the firearm manufacturing community by continuing to host new and creative shows on his YouTube channel and continuing to have a growing audience. He is famous for many popular shows such as gun meme review and the Darwin awards. He is also unique to the firearm manufacturing sector with his business, The AK Guy Inc. where he makes specialty AK style rifles and specializes in recreating Soviet Kalashnikov rifles such as the AK-47 and AK-74. He is even innovating in new designs such as the AK-50 which is an AK style rifle that is chambered in 50BMG. Herrera is driven by profit and by his Libertarian ideology of limited government. His business is interesting because it targets younger audiences through the YouTube channel while educating and entertaining his viewers.  He is constantly innovating by coming up with new and interesting ideas to implement in his videos. He also is innovating by creating new and interesting firearms to sell in the AK Guy Inc. He is inspiring to many younger viewers because he himself is Gen Z being only 24 and he has become so successful because of his innovation. A takeaway is to always be innovating and looking for new and interesting ideas to build upon.