The music Industry typically opens many doors for entrepreneurs. Brandon lake is someone who has been walking through those doors and creating/promoting his own brand. In case you don’t know who Brandon Lake is, he is not just a musician, he is a Christian worshiper, a worship pastor, who writes his own songs. Brandon Lake is also a member of Maverick City Music and is seen in many of their songs. Like I said, Brandon Lake is a songwriter, and he is a songwriter that grabs the attention of the Christian market. Christians are his target, and they love his music for the sound of course, but also the lyrics, and the beauty behind them. Brandon Lake has created a brand of his own. You can find his T-shirts Apparel – Brandon Lake, and your taken to a page that holds his custom-made merchandise. His T-shirts are mostly all based off of his songs and the name of them, lyrics, or album is from. People love this not only because it looks good and feels good (I have some myself), but because he has made a way for people to identify with the song they love, or the lyrics they love. They can easily share with others the message on their hearts. I found this to be quite entrepreneurial of Brandon Lake. The best way to get people to buy something of like something, is to connect them personally or emotionally to whatever product or service you are trying to sell to them. Other musicians should look at Brandon Lake as an example of how to successfully create a brand, or the best way to. Brandon Lake has a target market and target audience, and he successfully personally connected that target to the products that he is selling, through the beauty of his lyrics/gift of worship.