Everyone has forgotten a password at some point in their life. Today everything requires that you make an account, and give your personal information to personalize your experience. In this world of overwhelming numbers of passwords, that need to be “strong” in order to be used on certain websites, Brennan Byrne founded Clef. 
Clef is a service used by close to 120,000 websites. It eradicates passwords by using technology where all you have to do is hold your phone screen up to your computer screen. No more passwords or usernames, and your experience is just as customized as before. Formed in Oakland, California with two friends at just 24 Byrne has raised $3.1 million in see funding for Clef. Byrne attended Pomona College where he initially started the company.
Passwords are now becoming a thing of the past with innovations such as this, and things like face ID and fingerprint scanners becoming ordinary on every new device. There had to be another solution to passwords to every website you’ve ever visited just to view the content you want. Although companies using “remember me” features, those aren’t very secure when protecting your valuable information. Passwords will become like written letters, when your kids ask what that thing that on your email is (an envelope of course). With more innovators like Brennan, we will continue to be introduced to things we never knew we needed until now.
This is so interesting! I have been thinking about this idea since I have gotten face ID and seeing that you can simply hold your phone up to the screen and have a unique password in its self. I would like to learn more about how this “password” works.
I would love to see a world where you don’t need to remember a million different passwords for a million different services. All these sites have different requirements as to what characters you need to include in your passwords and it is always a struggle trying to remember them. If there is a safe way to get rid of passwords and still have privacy to your own information, I am all for it. I think that this is a really great idea and will make a lot of money. Hopefully Clef is the start to an anti-password revolution and the beginning of a new era.
This is a very cool idea! There really hasn’t been a great breakthrough in terms of coming up with a way to safely store all of your passwords. There are so many different programs that allow you to catalogue all your passwords, but I know many who do not trust those because of the mindset of “anything can be hacked”. I think something along the lines of Clef will eventually become popular and it will be interesting to see how this type of technology comes into the market.
Hm, I’ve never heard of Clef but it sounds so much safer than most of what is is offered today. I actually like this idea a lot more than the “two-factor authentication” that is slowly becoming more standardized nowadays. The problem with the two-factor method is that it’s a bit cumbersome to enter another password that is found on your phone via Google Authenticator, or another authentication app, which I have used for some things. Solid writing!