Meet Evan Hafer, the Green Beret turned CEO of Black Rifle Coffee Company. Deployed in Iraq, Evan’s love for a robust cup of coffee led to the founding of Black Rifle Coffee in 2014, disrupting the industry with bold blends and a mission to support veterans.
Evan’s military background instilled discipline, crucial for overcoming entrepreneurial challenges. Named after the AR-15 rifle, the brand signifies a commitment to veterans and first responders.
Black Rifle Coffee’s dedication to quality is evident in global bean sourcing, delivering a rich experience from light to dark blends.
Beyond coffee, Evan actively supports veterans, fostering community and social responsibility. As the brand grows, it becomes more than a coffee supplier—a movement celebrating freedom, patriotism, and entrepreneurial spirit. Evan’s story inspires, proving that with passion, perseverance, and a good cup of coffee, bold ideas can thrive.
I’ve never heard of this company before but I found it really interesting. I like how you talked about the story that lead to this business and the target demographic. Companies do better when they are focussed on a specific audience and it seems like this audience would be mainly men and people who want a bold cup of black coffee. Good job!
I like how Hafer started a unique business with his passion for coffee and his career. He uses Black Rifle coffee to support things that are important to him. Veterans need support, and Evan Hafer meets the need through his business.
My family and I have been long-time customers and supporters of Black Rifle Coffee. As someone who comes from a family of veterans, their mission and support of veterans is such a worthy cause in my opinion. Their clever names also add to the value and overall appeal of the brand. Great job!