Brian Lee is a Co-Founder and CEO of Label 428. This is a food creative and social media agency that is based in Toronto, Canada. The company’s goal is to bring their clients’ social status on the rise, making their social media presence lively and helping with channel management and content production. The agency specifically specializes in generating content for restaurant franchises and CPGs which are consumer packaged goods. Their vision is filled with pride in making an impact for clients on brand sales as well as awareness. The idea came about as he was an avid restaurant guru and decided he could help with things such as website development and menu design. It took off with one restaurant via social media and it grew from there into a full-scale company. Brian spends his days meeting with clients and working on building up his company with outreach and prospective clients. The world of social media is fast-growing and causes things and new ideas to spread and become outdated quickly so Brian feels the need to stay on top of things and not waste new ideas when they come about. Brian has sparked an interest in creating some video content covering the food and restaurant industry.