Imagine a world where apps and websites offered prizes instead of pesky advertisements. Well, our sought after technical advances have become a reality once again.
Brian Wong, a young entrepreneur, tackled this idea at the age of 23. It all began when he started to pay in-depth attention to the people around him and their mobile use habits, especially with application based game play. He then saw the opportunity, stating that “I remember noticing that there were these achievements that people would be hitting, like leveling up or hitting a high score … but then what struck me was that in those moments of happiness people were actually not being appreciated but rather slapped in the face with a pretty terrible advertisement.” The over all idea in a nutshell is to replace traditional advertisements with prizes after the user has accomplished something in the game. Its brilliant, and an incentive that is way more powerful than random advertisement 95% of users will immediately ignore or even find annoying.
Below are some examples of his prize based advertising. Check out his website at www.brianwong.com
What cool idea! I don’t do a lot of mobile gaming because it will take over my life- but when I had little responsibilities in high school, app advertisements were the devil. This system is way better.
Great way to make advertising, a dull subject, interesting. This is the kind of stuff that not many people look into but when it is found it can be a gold mine. Great find!
Nice post. He has a very interesting story and is the epitomy of an entrepreneur in our generation. Mobile devices play such a large role in society and he saw that.
A good example of a young entrepreneur not letting his age get in the way of his success. At only 23 years old that is only a few years older than most of us in the class. If we all took that approach who knows what people could do?
If i achieved a goal and got rewarded for that I would definitely take the time to scan over the advertisement. I just get annoyed and immediately hit x with the current system.