It was a hot summer in Hollywood, and between acting gigs Jessica Ray found herself spending most of her time by the poolside to meet up with friends and escape the blistering heat. After being frustrated by observing how objectified women are in bikinis, Jessica decided to boycott her normal scanty swimsuits for something with more character and coverage.
After surfing the web for hours, Jessica gave up. There weren’t any decently modest swimsuits available on the market that didn’t look like they belonged on a grandmother. Seriously, what’s so hard about making a cute, classic, semi-conservative swimsuit that’s appealing to the younger generation? Jessica was determined, if she couldn’t buy a cute swimsuit- she’d make her own. She had no sewing or design experience, but that’s not a problem for a true entrepreneur!
Jessica isn’t alone. Other people in Hollywood are interested in sporting classier swimwear; there is a healthy demand and Jessica decided to satisfy that want with from a creative and youthful approach. 8 years ago, Jessica Ray swimwear debuted their first swimwear line.
Jessica Rey swimsuits are becoming increasingly popular. The brand is inspired by the debatably the most iconic woman of all time: Audrey Hepburn. The line strives to uphold the value and dignity of women through their designs. Classy doesn’t have to look frumpy, and Jessica Rey swimwear exists to promote that vision with a vintage vibe.
I am completely for this company. I didn’t even know this existed, but that’s awesome.
Love the product, and also the story behind this company. Also really love the aesthetics of her website, she is marketing the product very well.
I researched Rey too, I love her idea and what sets her apart from others. The price for a suite is what throws me off tho. They are very expensive which might make it more marketable for those that don’t have a lot of money. But it seems like the quality is high as well so it might be a good balance.
This is such a great idea because the vintage look is growing more and more popular. It’s interesting how her innovation was simply bringing something back from the past and refreshing it!
I love this product! I think its amazing that this person has designed a modest and adorable swim suit. Especially at the beach when the waves are working against you! If you don”t have a modest swimsuit the ocean will pants you!
The idea of blending vintage aesthetics into fashionable trends today is a popular and lucrative one. Millennials especially love anything retrospective or nostalgic, and something based off of Audrey Hepburn is an automatic draw for many young women, which is a great (and free) marketing tool.