Brooklyn and Bailey are identical twins that first gained recognition from their mother’s YouTube channel, Cute Girls Hairstyles. They went on to form their own channel which has since gained more than seven million subscribers. Their entrepreneurial journey started in 2018 at the age of 16 with their mascara brand called
Lash Next Door. After receiving hundreds of comments asking what their secret to getting their lashes to look like that, they released their mascara line. The mascara is made with simple and clean ingredients that create a clump free formula and are safe for the eyes. 2% of their profits also go to a United Nations Foundation campaign called Girl Up.
Recently their focus has been on their skin care line ITK. After experiencing their own struggles and lack of confidence with their skin, they decided to create a skin care brand. It took two long years for the girls to research and plan their products carefully. ITK partnered exclusively with Walmart and now can be found on the shelves of every Walmart. Brooklyn and Bailey believe in three important aspects for their brand: accessibility, inclusion, and diversity. Part of what makes their brands so appealing is their honesty and rawness with their viewers. They have built a trust and loyalty with their followers on YouTube, Instagram, and TikTok in being authentic and real about their life and struggles. Successful entrepreneurs do not hide the tips to their success. They find joy and benefit in sharing advice with others. Brooklyn and Bailey are no exception. They have been very open with sharing tips with aspiring entrepreneurs such as making your brand stand out, growing with the flow, and making your products affordable.
To visit the Lash Next Door shop click here.
To visit ITK skincare click here.
I love Brooklyn and Bailey! I watched them growing up and truly have been in awe of the path they have explored and established themselves on! I really enjoy the adaptation of the twins as they have worked to find who is their target audience and how to appeal to them well! Thank you for sharing their story!
I have seen Brooklyn and Bailey on my feed before, but I didn’t realize that they had their own mascara and skin care products. This is so cool, I think it is really important that they make it accessible for everyone, as most skin care and makeup brands are rather expensive. A great idea as entrepreneurs!
This is such a cool story!! I’ve never heard of them but I love that they share all of their tips instead of hiding them. That way its a win-win situation where they get a profit and their customers get all of their makeup secrets.
Entreprenurial stories that stem from monopolizing on a need are always fun to hear about! What started as a fun side gig became a lucrative business. I hear this story time and time again. Passion = opportunity and this story is an example of exactly that.
I used to watch Brooklyn and Bailey and remember their mascara line coming out! I did not know much about their skincare brand, but I have seen it before. They are very smart by building up their credibility with their audience. This is necessary for consumers to buy their products. So cool!