Brothers Ryan and Roy Seiders never expected that their cooler would grow to the expanse that it has. As the founders of Yeti, the two brothers accidentally stumbled upon one of the greatest products and brands in our modern age.

Roy and Ryan saw a need for a cooler that could hold up to their standards. As avid fishermen, there was no such cooler that could hold up to their lifestyle. They needed a cooler that could keep their drinks cold, but could still take a beating. So they created one for themselves. The brothers created a cooler that could withstand the outdoors and one that could keep their drinks colder, longer.

The two brothers initially had no intention of expanding outside of the outdoorsmen market. Their expericence was intended to make a cooler for people like themselves. But before they knew it their coolers were mainstream. They were a cultural influence, and had built a brand. They had expanded far beyond just coolers and became Yeti.

Eventually they expanded and their new design of cooler took off to new industries. They became the brand of envy after expanding not only from on outdoors use but to tailgating, and even cups.

The Seiders brothers through their innovation of cooler technology, created not only a superior cooler, but a superior brand. They took an everyday commodity and made it into a sought after product, that people back and a willing to pay extra for. IN the end they created an experience and a sense of pride for their coolers.