Have you ever been at an event and all you want is your drink to stay at the perfect temperature? Of course we all carry around some form of insulated cups, but what about our classier drinks like wine? Brumates has the solution with the winesulator, it is a triple insulated cup, shaped like a wine bottle or wine glass. This is a perfect solution for outdoor celebrations and people who simply want their drink to stay cool or warm. They also provide hopsulators that can hold cans to keep them cool while also providing you with a drinking cup.
Dylan Jacob was only 21 when he started the company in 2016, as he was looking to improve the drinking experience of people who enjoy the outdoors, or who in general want to have the perfect sip every time. Jacob has recently signed deals with big companies like Cabela’s who’s customer base is centered around people who enjoy the outdoors and a cold drink, such as fishermen. the project revenue in 2017 was over 2 million, with Jacob owning 100% of the company.
I found this product interesting because Dylan took something that already existed and modified it to make it better. I especially am fond of changing the insulated cup into something that can hold a cans of different sizes, but can also be used as a cup. This is actually a perfect gift for someone I know who likes to hike and pick a spot to paint with watercolors, who is also a wine enthusiast. I think initially this was a risky idea, shooting into a market that was already filled. Would people just put their drinks in normal insulated cups or do they want modified versions? Do enough people take their wine on the go? I think Jacob has done an amazing job developing this idea and not letting it come out half-baked. The fact that he also owns 100% of the company at his age is a major accomplishment, this shows he has skills in a variety of fields in order to get his start up off the ground and successful.
This is a great example of a young individual finding a niche market. Dylan created a revolutionary product and I think this will be very popular. A lot of people like to have barbecues and invite others over for food and something to drink. This will be great during the summer and will be great for people struggling to keep their drinks cool. He found a hole in the market and made a product to fill the gap. Dylan has a good amount of competition but this product has a distinct variation and as long as it works better than the others this will be popular.
It was risky for him to personally invest so much in a product that had such a crowded market, but sometimes such risks pay off.