After co-founding one of the world’s most popular dating apps, Whitney Wolfe Herd refused to be silent about some of the issues she had discovered about this app. While using Tinder, she experienced sexual harassment and later decided to sue Tinder because of this. A long battle began along with hate mail, threatening her life from total strangers causing her to leave Tinder and her home. She never wanted to be in the dating industry again until she reconnected with Andreev, owner of the world’s largest dating network, reaching over 190 countries. He saw her potential years prior and reached out to this young entrepreneur, now age 25. When discussing their new dating site ideas, Whitney asked, “What if women make the first move, send the first message? And if they don’t, the match disappears after 24 hours, like in Cinderella, the pumpkin and the carriage? It’d be symbolic of a Sadie Hawkins dance–going after it, girls ask first. What if we could hardwire that into a product?” This question has shaped how their site has been developed, gearing it towards women and keeping the app safer to use. The way the site is set up also eliminates most of the nude photos lurking within most of other online dating sites, making the searching aspect an unpleasant experience. Whitney and Andreev decided to name their new company Bumble, which received over 100,000 downloads within the first month. The company is now a billion dollar business, with over 12.5 million users. It has expanded to platonic friendships, which Tinder has now also implemented. Even though Whitney Wolfe Herd went though a terrible experience with her past company, her past experiences have led her to the company that finally puts women first in the dating world, opening the door to a different way of viewing dating apps.
This is definitely a change of pace for dating apps and relationships in general. In most dating apps from what I know it is a unwritten rule that the men should make the first move. Although this is common it could lead to sexual harassment and make the women much more vulnerable. Bumble eliminates a lot of the problem by having the women message first and be able to control the situation a little more so she will not feel threatened in any way. This app is great for the online dating experience in which many people are trying out these days.
This idea is super cool! It completely changes the way people date, having women make the first move! Her entrepreneurial spirit to put an idea and making into a real app that appeals to tons of people is truly inspiring.