Pepsi was founded in 1898 by Caleb Bradham, who was a pharmacist and businessman from North Carolina. He was looking for a sweet drink to bring customers into his store during the hot months of the south. He took several tries at it, and eventually came up with the formula for Pepsi. He originally started marketing his drink from his pharmacy. The drink gained popularity quickly and he soon won a patent for the recipe. Pepsico was officially founded in 1902.
The company and patent had quite a run since then. They have gone bankrupt, been repurchased several times, etc. However, their solid foundation has given them a loyal customer base for over a century now. The company continues to innovate, adding new flavors, developing new marketing schemes, creating new products, etc. It will be interesting to see if they can keep the spirit of Caleb Bradham’s initial invention alive.
Pepsi is such a well known product but I never knew how it began. It is interesting that they originally sold through a pharmacy and to see how far the business has come. Good work!
I did not know Pepsi was founded this long ago. It is such a rival to the coke brand nowadays, so it is great to see the history behind it. It is crazy to see how far it came from the humble beginnings the company had!
It’s not a surprise to see that a huge company like this has gone through struggles, because that is a normality that nobody can get away from until we go to heaven. With that being said, I knew Pepsi was created a while back, but I had no clue that it was founded in 1902, I assumed that it was the mid 20th century.