Heard of “Maple”? Same. But if you are living in a major city you may be hearing of it soon. Its the newest edition to the food delivery market. This company cooks and delivers food from the kitchen straight to your door. That does sound very familiar though; Seamless, Grubhub, Doordash, Wunwun are all other food delivery companies. What makes maple stand out of the crowd. First I want to start with how unpopular the food delivery market is right now. Who has ever ordered from one of these sites? Its really inconvenient. The whole food delivery system is inconvenient. I waited over an hour for a Papa Johns pizza. Its a flawed market. Also with the delivery fee and the tip involved, it makes it too much of a hassle to even both with delivery. This is where Maple solves this problem. First, there is a flat 
rate for all meals: $12 for lunch, $15 for dinner. This includes cost for meals, tax, delivery, and tip. Other companies force you to add everything separate and a meal can cost over $20 with all delivery fees. Maple does this by focusing only on delivery. They control the whole process through their company. They cook the meals in a 5,000 sq. ft. kitchen where Michelin Star chefs design meals, they get prepared by sous chefs, get packaged, and get delivered by bike straight to your door. Best part: it is guaranteed in under 30 minutes (30 minutes or it’s free was such a good idea and they are bringing it back). Here is how they do this. They only serve to a specific radius to their facility. They have focused markets in a popular part of big cities. They are focusing micro and not worrying about going macro like other companies. They have been perfecting their system in New York City and they hope to mirror the process in other cities nationwide soon.
What stood out for me is how this company wasn’t afraid to fix a dying market. Everyone knows that the delivery market isn’t rock solid. It hasn’t been known for large profits. This company found the flaw to be that these companies tried to go too big too fast. Their system wasn’t tested and wasn’t solid. Maple found a strong market: New York City Residents that are often too busy too cook and going out to eat is either expensive or unhealthy. Maple decides to profit off of this problem. They decided they would go to a focused market, establish themselves as a solid company and get a good reputation, then move on a mirror the system in other cities. I think it was really smart thinking to not be scared of a wobbly market and try to figure out if there is a solution to fix it. I think it is a way of thinking all entrepreneurs should take up and it can lead to a bunch of opportunities that can make a big difference or make a lot of money in the future
I think this is a great idea. Maple has a very good chance at succeeding because they are focusing on providing inexpensive food/service in the food delivery market. This appears to be something that no other major food delivery service has attempted. It will be interesting to see how the potential usage of drones for package delivery will play a rule in this market.