Calloway Cook is truly an expert in his field.  He is a shining example of a young entrepreneur.  His company, Illuminate Labs, was invented for his own benefit, and he ended up profiting more than he could have imagined.  In his younger years, he had been taking dietary supplements.  As someone who was very mindful of clean eating and product transparency, he routinely reached out to the drug companies to ask for full lab reports of the contents of their supplements, as many of the ingredients and descriptions were very vague and raised concerns for him.  He found that no company was willing to disclose this information.  This rose red flags in his head, causing him to create a solution.  He made his own supplement company, Illuminate Labs, which incorporates complete product transparency and clean ingredients into its principles.

Calloway is a fantastic example of a young entrepreneur because of his method of solving this issue.  He saw a need that he knew would get attention from anyone interested in these types of products, created a solution, and found profit through this solution.  I think his story is very encouraging for any young entrepreneur, and it shows that there can be a success in personal stories.  His issue began as a personal preference, and he solved it to make his own life easier.  This is a great example of entrepreneurship because we all have annoyances and preferences that could be solved and result in profit.

To read more about Calloway’s story, please visit: https://ideamensch.com/calloway-cook/