Calloway Cook is a young entrepreneur that is in his late twenties. He currently is the CEO of the business he created call Illuminate Labs. The lab is where companies send supplement samples to their lab and they run tests on other companies product. Once running all the test they throw all the results up on their website so everyone can see what they are taking and what harms could happen from the supplements they are about to take. This helps people be able to research very fast and no hassle what so ever. This has changed the market of supplements because now people have free and easy access to all the information on all different products. This website is also very easy to navigate and help people not do hard research.
How he got this started, he states that when he was younger he wanted to take supplements for bone health and he could not find any information on the supplement that he was trying to take and thought it was very concerning. He said, “I was scared that all the supplements were not required to run test on them.” Before he bought any of it he emailed and called all of the companies that make supplements and wanted results from test to be sent to him so he knows that it is safe to take. All the companies rejected his calls and emails, so he never got a response and never learned anything about the supplements. This is where he got the idea of Illuminate Labs. He wants to change the world with supplements. He believes that supplements can be very beneficial, but he wants to make sure that they are safe for people to use.
He says he has put some money into this company because he need all the lab equipment and scientists to do the tests on the supplements. He states that after he put the money into it, the money started coming back to me as more and more companies are using the test results to their benefits. This is because the supplements that get a background test to make sure it is good to use, the more people buy that supplement to use.
I like what Calloway Cook has done in the supplement market because it is scary that people used to take things without knowing if it is okay to take or not. Now he is making it safer for people to use them because they know what they are about to take. Calloway Cook is making an impact in the world and it is a great sight to see.
I think this is a very creative idea. He realized a problem that there was no easy solution to, and ran with it. I think this business is a good way for people to know what the supplement they are taking really is and how it will affect them. Using an online base is an interesting approach.
This is a great example where someone sees a problem and finds a solution. He found that companies didn’t answer his questions so he decided to make a company that tests the product. It’s a clever concept and one that I may use.