Did you know only four out of five herbal supplements don’t contain the listed ingredients?
If you take supplements this should concern you.
Calloway Cook is a young entrepreneur who founded the company Illuminate Labs.
The company is based on herbal supplements to solve issue in the dietary supplements market. He invested in this company in early 2019. He saw a gap in this market so that’s what drove him into starting a company that is tested and safe supplements. He found this was a problem because he heard people voicing the same concerns about the online market. In the end he launched Illuminate Labs as the solution of transparency and safety issues in the dietary supplements.
This is interesting – you don’t often see business people who are willing to be transparent about what happens in their industries – it seems often what consumers perceive they are buying into by purchasing a product is often not the whole story. It seems that Calloway’s motivations are ethics based too which is cool – that says a lot about him both as a businessman and an individual.