Illuminate Labs is an herbal supplements lab that deals with dietary supplements. Calloway Cook is the founder of the company and discovered a need for this issue after coming across the problem himself. As a user of dietary supplements he wondered if their was a way to fill a need in the market he saw by finding supplements that were proven to be safe and tested by companies who issued them and was willing to turn this problem he faced into a business that he now has running. What Calloway is mostly focused on in his entrepreneurial career is to focus on execution of the product and making sure the needs that are promised are fulfilled. Providing these resources is something that he wants to see as more than just a business or a career and to really make sure that the process he is providing is really making a difference.

Obviously Calloway wants to make money and that is what an entrepreneur wants to make sure they consider carefully, but Calloway is very focused on how he can make a difference for other people in providing these carefully thought out and tested supplements that help people feel comfortable and ensure the health of them. His biggest thing that he wants to make sure he never loses sight of is the focus of health of the consumers of his products and that money should come second to the priorities of health because this is the reason for creating this business in the first place. Calloway is an aspiring entrepreneur with great ideas and opportunities to continue to grow his business or even pivot or add to his already existing business. With a great mind and desire to do good like Calloway, this is just the beginning of a determined and creative young entrepreneur.