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Carina Chaz is a young girl who invented perfume line called DedCool. Growing up, Carina was not a typical girl who loved floral and girly perfumes. She always enjoyed the smell of colognes more and wondered if there was a way to create a perfume with a more masculine scent that both women and men could use. As she began developing her product, Carina realized that not only did she want to create a unisex perfume, but one that was sustainable as well.
She came up with a recyclable, biodegradable, layerable, cruelty-free, vegan, and waterless perfume for men and women to both enjoy. Carina launched her business, DedCool, in 2016 at 21 years-old and has been extremely successful ever since. She has even expanded her business to now sell not only perfume but detergent, lotion, and air freshener as well.
What started out as a simple inconvenience in Carina’s life has now turned into a full-time job which should inspire all young entrepreneurs. She took a commonly purchased and well-known item such as perfume and put her own twist on it which has made her so successful.
If there is one thing to learn from Carina, it is that there is always an opportunity to innovate whether it’s by coming up with a new idea or taking an old idea and revamping it. We often get stuck in the mindset that all new products need to be completely unheard of and brand new, but she showed that statement is not true. Carina revolutionized the perfume industry, and that is incredible.
It is very impressive for a young person like Carina to find a unique niche within the perfume market with no other entrepreneurs. She utilizes a recyclable, biodegradable, layer-able, cruelty-free, vegan, and waterless perfume for men and women. This is something that the market has not seen yet until Carina entered the market. The future is bright for this young entrepreneur
I really like how Carina took something that so many companies are already producing and innovated it in a new way. Companies are always trying to make unique perfume scents, and they often get carried away and create scents that are too strong/sweet. Carina found a way to solve this problem with a unisex scent, which is truly impressive. I also like how she is branching out to other products too.
It is interesting how Carina used her interest to make a new type of perfume. She uses innovation to make a stride in an already big market. Her creativity allows her to be successful.