Carl Pei knows how to create hype and gain an audience quickly. He has founded two companies in his lifetime, OnePlus and Nothing. OnePlus is a smartphone company that began with phones labeled “flagship killers.” He was able to offer smartphones with great specifications at a lower cost than most in the sector. With this, the company gained a lot of hype and attention and quickly grew to the company it is today. Since then, the company has been bought out by Oppo and Carl Pei left the company in October 2020. He has now created another technology company called Nothing that aims to bring the seamless ecosystem that Apple offers at a lower cost while being more open-ended. The first product they released were wireless earbuds similar to Apple’s AirPods Pro, but for a fraction of the cost. I own both AirPods Pro and Nothing’s ear(1), and they offer more for the price compared to AirPods Pro. While they are not as good, what you get for the price is crazy! Recently, Nothing released an Android phone in Europe but not in the US, unfortunately.
Carl Pei has shown an entrepreneurial spirit in the businesses he has created and the innovation he has pushed. He is challenging mega-corporations like Samsung, Google, and Apple to innovate. He has inspired many to create and not be afraid to compete with some of the most powerful companies in the world! His creative mind is infectious and inspires so many people. Not only is he creating noise in the market, but his products have quality and he does things right the first time with a unique touch.
It is so cool how Carl Pei does not back down from a challenge. To compete against huge corporations like Samsung and Apple is no small task. However, Pei does it in the best way. His affordable and high-quality products are game changers. It will be cool to see what his company Nothing will be able to produce in the next few years!