What is exemplary or unique about these young entrepreneurs?
Carson Batzel is unique not only because of his young age but because of his growth and adaptability within his business. What started out as a kid selling some cards on Ebay turned into a lucrative business driven by customer satisfaction and an exemplary user experience framework. Carson, just as he began to take his baseball selling business seriously, understood the competitive market he was entering. He was able to get sales here and there but ultimately did not fully understand how to increase his revenue and attention. He eventually came to a shifting point…
Mr. Batzel enhanced his company in two significant and notable ways. Firstly, he eventually changed his perspective when he shifted his focus and pivoted to a riskier approach. Buying bulk buying in much larger quantities he was able to sell more and provide quicker to his increasingly eager customers. Secondly, he began to deliver his shipments in premium packaging to give his customers a sense of professionality, seriousness, and care for his customers. Along with same day shipping, Carson turned his strategy customer centered.
Carson exemplifies a work ethic not frequently identified, especially in his generation. He portrays this in the time he spends in his business and his constant effort to provide for his customers. He exemplifies curiosity by not only consistently looking for ways to improve his strategies and business model. But by deciding to attend Grove City College to pick the brain of the brilliant professors here and hopefully have some inspiration to grow his company further.
One thing that I appreciate about Carson is that he did not have to create a genius idea to begin his entrepreneurial journey, but rather found a passion of his, (Baseball cards) and broke into a market by innovating his approach rather than his idea. This model helped me to start at my own passions when thinking of business ideas, rather than trying to just think of the best money maker.
When asking Carson why he thinks his business is working he simply stated that people are impatient, and they want fast shipping. There is a demand for sports cards, and customers like us. He mentioned that his return customer demographic his quickly increasing and typically his returning customers buy in larger quantities. This shows that his dedication to adaptation is proving massively beneficial in his business venture.
Carson is an inspiring character which is why I am extremely excited to see him grow at Grove City and even more so to see him thrive as a driven entrepreneur.
What an interesting story! It’s impressive to see someone so young grow and adapt his business through innovation and a customer-first approach. His ability to shift strategies, like bulk buying and improving packaging, shows a deep understanding of what it takes to stand out in a competitive market. I love that he built his business around his passion for baseball cards, proving you don’t need a revolutionary idea (like reinventing the wheel) to be successful—just hard work and creativity. Excited to see how he continues to grow as an entrepreneur!