Cassidy Crowley is a young entrepreneur from Hawaii who invented a product called the Baby Toon. The Baby Toon is a rectangularly shaped feeding tool for infants that also functions as a teether. The product is silicone based and flexible, eliminating the choking hazard and possible harm, such as poking an eye, that comes with regularly shaped spoons. The feeding utensil can easily be grasped by a baby with the rectangular shape and can be attached to a baby’s shirt using a pacifier clip to avoid spoons being thrown on to the floor.
Cassidy came up with the idea when she was seven years old after watching her mom struggle with feeding her baby sister with a regularly shaped spoon. At age seven, she took part in the Honolulu District Science Fair, which went on to receive notable mention from the event. She presented a prototype that she later learned how to make in a silicone, flexible material, and brought the product to the market.
Cassidy landed a spot on Season 11 of Shark Tank, pitching her idea with the hope of a $50,000 investment for 50% of her company. Cassidy accepted an offer for exactly what she wanted from Lori Greiner. Sales for the Baby Toon skyrocketed after appearing on Shark Tank, bringing in $100,000 in revenue a month after its premier. With the help of Lori, the Baby Toon made a deal with Munchkin, a leading baby and children’s product manufacturer, which put the product in over 5,000 stores. The Baby Toon is available online through Amazon and Munchkin, as well as stores such as Target and Walmart.
Cassidy is proof that no matter how old you are, starting a business and being successful is achievable. As of 2024, the Baby Toon is worth over $1 million, something that Cassidy never could have imagined, but couldn’t be prouder of!
– Kaitlyn Kuscevic
I love this young entrepreneur! The way you wrote the blog really captures Cassidy Crowley’s journey and the impact of her invention. It’s inspiring to see how her innovative idea turned into a successful business, especially at such a young age. Your writing highlights the essence of entrepreneurship—identifying a problem, coming up with a creative solution, and persevering through the challenges to bring that solution to market. Cassidy’s story is a perfect example of how determination and innovation can lead to significant achievements, and your blog does a fantastic job of showcasing that.
I really enjoyed this story about Cassidy’s invention. It is incredible for a 7 year old entrepreneur to see a problem and want to solve it with an imaginative product. I remember seeing something about her and this product after she appeared on Shark Tank. I consider her a brave young girl to go on a show like that when a person can be easily turned down and disappointed. However, she preserved and was successful at securing an investor. I’m sure this baby spoon product helps many parents feel more comfortable when feeding their babies, plus it allows those little ones to have a safe utensil when learning to feed themselves.