Dylan Lemay began working at Cold Stone Creamery at 15. He began doing tricks with the ice cream, for example, he can toss it behind his back.  He worked there for ten years during high school and college. He grew to having 11.2 million Tik Tok followers and almost 4 million Youtube subscribers by posting his cool ice cream tricks. Dylan’s goal is to create a fun experience and bring back face-to-face service. He opened his own ice cream shop called “Catch’n Serve,” in New York City. Instead of the traditional scooping of ice cream, Dylan makes his ice cream and has it in balls. He then does tricks with the balls of ice cream and then serves it up like normal. This is a totally unique idea of efficiently serving ice cream and minimizing waste. The thing that made him stand out online is the same thing that opened up his life to business. Even though he had no intention of starting a business when he began making TikToks, his popularity in just having fun at work gave him a whole business idea. This really highlights the significance of having an online presence and how social media can help jumpstart a business. Platforms like TikTok can help entrepreneurs get their name around and even give them business ideas based off of their own unique brand and talents. Dylan has also created a fun environment that other ice cream shops don’t have. We can learn from Dylan that you don’t have to have extensive background or skills to create something fun and new, instead he took his background knowledge and made something out of a simple job.