When Catherine Cook was just 15 years old she and her brother Dave came up with the great idea for the website called myYearbook. The platform was designed to be a way for high school aged students to meet others. The two were inspired by the idea when they were starting at a new high school and were having difficulties making new friends. They got the program up and running by working with people in Mumbai. Catherine says that she and Dave would stay up into the early morning hours just so they could connect with their developers and go over the multiple wireframes they drew out with a paper and pencil.
In April of 2005 the website was launched in their high school. Catherine told ADWEEK in an interview that they faked a few press releases to catch people’s attention and within the first year they had 1 million members. One of the biggest struggles they had to work through with the website was finding a way for people to have fun with the platform regardless if they had multiple friends or no friends on the site. They were able to overcome the hurdle and because of it they had 37.2 million members back in August of 2011.
Later in 2011 the company was sold for 100 million dollars of combined cash and stock shares. At the ripe age of 21 she became a millionaire from a simple idea she had when she was just 15 years old. Today the website was known as MeetMe after the name was changed but has since then rebranded and is now The Meet Group. The Meet Group is still growing and branched into the dating site scene and produced the sites Growlr, NextDate and also purchased the company that owns eharmony.
When Catherine and David came up with the idea I am pretty sure they did not know it would take off like this. It is amazing to see a simple idea such as theirs flourish into something so big. The story of myYearbook is just proof that you are never too young to be an entrepreneur and that no idea should ever be underestimated.
I think myYearbook is a really great example of young entrepreneurs! The siblings started off with a problem they were having and noticed others having as well and took that as an opportunity to create a solution! Both of them were able to take a simple idea and create it into something big. As you mentioned, it is very neat to see an idea flourish and take off into a big company.
This is a great young entrepreneur to learn from. It’s awesome to see how she identified a problem (high school students wanting to connect) and worked hard to develop a solution for it (her company). It’s also inspiring to see how a female entrepreneur that was so young made a successful business!