Tired of everything being turned virtual? Think it’s ridiculous that Zooming someone is apparently mostly the same as “meeting” them in real life?

Catherine Cook is not for you!

When she was just 15, still engaged in the modern American meat grinder known as high school, Catherine decided to start a virtual yearbook advertised to fellow meat grinder victims. Her idea: MyYearbook.com. MyYearbook.com is a social media site specifically for high schoolers that provides a free online year book.

Teaming up with her two older brothers, Catherine Cook secured $250,000 of funding and successfully launched her yearbook company. Running off add-revenue, her success is mainly attributable to her niche market. She successfully competes with other major social media companies by targeting specifically the high school segment of the market.

Within a few years, Cook had secured an additional $4 million in funding from outside investors. Her company has expanded significantly and has received advertising from large companies.

What is the lesson to be learned? You don’t need to target a large audience to make a good bit of money. A niche audience is good enough if your product is. And hers was.

https://www.forbes.com/2008/02/09/teen-millionaires-startups-ent-cook-cx-ml_0211cook.html?sh=ec9ecd47cd22

https://www.investopedia.com/10-successful-young-entrepreneurs-4773310