Elizabeth Rees grew up in an entreprenural family, her father managed a printing plant called Kubin-Nicholson. Although she didnt always plan to become involved with the family printing business, she ran a line of modular wallpaper using the plant’s digital paper that became an instant hit among her friend that sparked serious word of mouth. Elizabeth has traveled through many towns and cities growing up and her entrepreneurial spirit has been cultivated along the way. Having to decorate her many homes around the globe, the idea for a modern wallpaper for the urban home was formed. Chasing Paper is an e-commerce brand that specializes in stylish, removable wallpaper that was led by Rees with backing by her families company. It is on track to hit $1 million in sales with its wall paper retailing at $40 a piece. This entreprenur found a way to use what she had availible to cater to her own style and passions.
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Wow, this is an incredible idea that I have never heard of before. To have the option to change what your room looks like by the week is such an innovative idea. Especially for those younger kids, or college kids, to be able to put that on the walls in your dorm room, and really make it feel that much more like home!
This is especially interesting considering the fact that paint seems to be far more common for youth today. It is also a cheaper alternative to changing the look of one’s room and much easier than repainting every time.
She found her passion and began to explore the gaps within it. She began problem framing and she found something she could really invest her time in and took advantage of it. Its an inspiration because even something that not many people think about any more like wallpaper, there was an opportunity for a business.
This is a really innovative idea. Elizabeth was intuitive, using the plant’s digital paper to develop her line of modular wallpaper.
I admire Rees’ true entrepreneurial talent of turning something that has been around, into something new, that earns a great profit. Additionally, it is great to see that she has taken on the role of being an entrepreneur like her father. It is great to see the innovation spread to future generations through parents.
People change colors and styles of clothing and even rooms in houses all the time. This product makes it easy to change styles and colors while maintaining quality and staying stylish. Great idea for a company. I am sure it will do well especially among females.