Over the past few decades, there has been a clear shift in people’s interest towards health and fitness. As demand for customized workout plans and more variety rises, a plethora of supplements, diets, and styles of exercise constantly gaining popularity. Some dietary or fitness plans turn out to not have substantial supporting scientific evidence and are more novelty. However, bodyweight training, or calisthenics, is a time-tested form of physical fitness that can be used to achieve a variety of health goals.

Chris Heria has established himself as a high-level bodyweight master, as he has competed in and won multiple global calisthenic competitions. In addition to this, he has pioneered some of the most difficult movements in the discipline. Most notably, he has used these achievements to create a powerful brand that fits snugly in the world of online workout apps and websites, THENX. Through the use of his YouTube channel, Heria established his brand as a hub for bodyweight exercise knowledge. He posts hundreds of videos all dedicated to explaining and demonstrating the different movements of calisthenics. In addition to this, he sells all of the equipment that might be needed, as well as various apparel items. Finally, he runs an application designed to help people progress through exercises of different difficulty levels. Through all of these mediums, Heria is able to establish a brand and seamlessly fit himself into the world of exercise training.