At 19, Christian Guzman started his YouTube channel to share his passion for fitness with the world. About three years later, Guzman launched his gym wear brand Alphalete and documented the company’s progress through his vlogs. Now, at age 30, Guzman has incurred over 100 million dollars in revenue through his athletic apparel brand.
Most people would settle for such profit, but he chose to continue working on his craft. Guzman went on to launch Up Energy Drinks. Despite some initial struggles with copyright infringement, his product proved successful after making some adjustments to his brand.
Guzman has consistently refined his products to improve their quality. Alphalete’s designers spend months perfecting their tailor-made products for every launch, and Guzman has been there to contribute to each one. His need to refine his products originated from his mentality in fitness. At the gym, he looked for as many ways as possible to improve himself. His natural desire for advancement has led him to pursue his passion. And, his self-motivated behavior pushed his brands and YouTube channel to success.
It is soo interesting to see how people use their passions to innovate their businesses. For instance you clearly stated that he was someone that was focused on improving in the gym and that directly translated to how he runs his business.
I think it’s motivating to read that he didn’t just stop with his YouTube channel, he expanded into an athletic wear and energy drinks. I’m assuming his viewers for his YouTube channel increased because of that. His tactics were innovative and creative.