In her final year of pursuing a Fashion Promotion degree, Gabi Cox completed an assignment for class in which she created and sold personalized stationery. Her designs were so well-liked that her customers encouraged her to continue making them. After graduation, Gabi decided to take a risk and pursue this talent and passion that she had, and in November 2014, she founded Chroma Stationery.

Originally, Gabi financed the company from a campaign on Kickstarter, and within three short months, her business was already generating a large profit. Chroma Stationery operates entirely online in both B2B and B2C, with a customer base spreading across 28 different countries. It’s a stationery company that places a strong focus on the individuality of people, with their color combinations and personalized products to match you. Their products range from pens and pencils to diaries and notebooks, each with different styles and design.

Gabi and her company have certainly established themselves as a competitive, yet creative stationery company. They have worked with companies such as American Airlines, Estee Lauder, and they have been featured in numerous magazines. Throughout my research, one of the things that I found most compelling was the way that Gabi used social media to market her company. She utilized numerous online social media platforms to showcase her designs and spread the word about Chroma Stationery. In addition, she was able to catch the attention of online influencers such as Lily Pebbles and YouTuber Zoella, who promoted Gabi’s products and allowed her to gain a significant amount of new business. Gabi’s company continues to grow and find success, and I look forward to seeing where this company goes!