Chubbies is a company that has grown drastically over the past 6 years since its creation. It was founded in 2011 by Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery. The founders made it because they wanted to sell the short shorts they enjoyed to wear from their retro dads clothes. They knew that it was hard to find short shorts because the shorts were not in style at the time but they enjoyed wearing them and so they knew others would too.
It was a great business idea because they saw an old interest that others were not looking into and made it new. This opened up a whole new market that other companies now strive to compete with in the realm of “fratty” clothing. They started with the materials they had and sold them to the people that they complimented them. This just proves that even old ideas can be remade into new businesses and make a huge profit.