Jamika Martin, the founder and CEO of “Rosen Skincare”, broke into the beauty market as an entrepreneur when she was studying as a junior at UCLA. The reason she began formulating this product was simply because she dealt with acne and nothing seemed to help. Martin is quoted to say, “At that point in time I was really just trying to figure out what I was going to do about my skin,” ‘Martin shared.’ “I had these breakouts and going back to that acne care aisle at Target was super disappointing. It was the same products I shopped 10 years earlier.” She wanted to create a new product that would solve her problem. So, this idea began as a dorm room venture to solve her own problem, and it turned out to be a successful business that seeks to help all those dealing with acne. She started selling it in a small shop in her hometown in California, then she was chosen as 1 of 10 entrepreneurs to be placed in an accelerated program for their businesses after she completed her undergraduate degree. As this began, she became serious about Rosen Skincare. She began using Instagram as her main marketing platform and that really took off until this product was accepted into Urban Outfitters where it is sold even now. Additionally, it is sold on the online Nordstrom store. Lastly, Jamika Martin explains that the pandemic did not hinder the business but rather helped it grow because her main selling platform is online and because of mask mandates more people were dealing with acne issues which raised her customer profile, as well as, allow her to hire more employees which provided more jobs for people during a hard season.
I think what Jamika did was really cool, that is making her own product to deal with acne. It’s really cool she’s marketing her product, however I don’t think the products look good for selling. Maybe I don’t buy enough skin treatment stuff, but if I were to see those products on the shelf, I wouldn’t think that they’re for acne treatment. Overall, good article.