While in going to college for English, Brennen Byrne took a computer science class just for fun, he didn’t realize how much that impacted his future. The first day of class his professor told him that he could create whole entire worlds, businesses, and products just by writing them down. This sparked Byrne’s interest. Later in college he and his freeing came up with an idea to use your phone as a way to identify you. This tuned into what is now called Clef.
Being as our world is so involved in technology, it must be guarded safely in the hands of someone who knows what they are doing. The people at Clef are doing just that. Clef is a two-factor authentication that is safer and easier to use then other password or authentication tools. Clef is based in Oakland, California. They are a very small business with few workers; however they are making a lot of people’s lives easier.
Their system is a two-factor authentication which means unlike a regular password there are two steps to get to your information, making it more secure. You just use your phone to swipe in front of the computer screen. Clef also differentiates itself because of its use of Apple Touch ID. The usability of this eliminates the need for having a lot of different passwords crowding your mind. According to Clef’s research their tool will make customers 45% more likely to return.
As someone who is constantly forgetting passwords this is awesome. I think something like this would be something really personal to me. I like how the founder saw in an age of digital privacy the need for a more effective password protection system and pursued the production of a product that would fix the need. I think that there are a lot of annoyances with passwords and different models such as the google “prove to me you aren’t a robot” method. I think using the touch idea is really wise as it is catered to individuals and required little effort for logging on. Great article