Anna Brightman and her brother, Will took to incorporate two things they found they had a passion for: running their own business and aiding in the fight against harm being done to our planet and climate. In their young adult years, they found that much goes to waste on our planet – and among that waste are the coffee grounds that are seldom repurposed and almost always end up thrown out. Anna began to think of how to recycle the grounds in a meaningful way one day while sipping on a cup of coffee.

After pondering on uses for the grounds – they arrived at their solution: skin care products. Their research confirmed that coffee grounds had such benefits and began to experiment and sell their product on a small scale at various fairs and exhibitions. Born was their company – UpCircle Beauty. Their primary business offers range from moisturizers and eye cream all the way to cleansers and face toners – all formed from basic repurposing of material originally doomed for the landfill. Their products are available nationwide through their extensive website.

Anna and Will did not only begin this venture to earn a profit – although that was part of the goal. The idea blossomed out of concern for our environment. During their research – they found that coffee grounds left to waste away in landfills create methane waste – to be specific. Methane contributes heavily to climate damage and the sibling’s business began around this realization. Additionally, their entire process attempts at being purposeful in its use of each element of both production and sale. For instance, packaging and oils used are particularly important to UpCircle. The sibling’s proudly claim refillable services for their products – reducing waste greatly. In addition, they boast products free of Palm Oil – a contributing factor of deforestation and the displacement of people groups. The Brightman sibling’s business is not only fascinatingly creative – it is redemptive as well.