Cole Mason is a twenty-five-year-old entrepreneur who cofounded a Social media app called Pearpop. This app and website are an auction site. This site allows social media users to bid for collaborations with top talent entertainers like Snoop Dogg. Some activities you can purchase on this site would be, for example, a Snoop Dogg comment on TikTok, which costs two hundred and fifty dollars. Another example would be to pay the DJ Marshmellow twenty-five thousand dollars for a video. This allows people to promote their social media accounts through celebrities. Users on social media and celebrities are now closer together virtually than ever before. This creates a cool dynamic that allows the average person to interact with celebrities online.

Cole Mason was a former fashion model before taking on the Pearpop entrepreneurial endeavor. The initial concept for Pearpop came out when Cole Mason realized an obvious gap within the space, as no marketplace existed for creators of all sizes to monetize their platforms on social media through simple collaborations that are mutually beneficial for all parties utilizing the Pearpop app. He built Pearpop as the social capital marketplace that helps creators grow, earn, and promote across all platforms. Cole Mason noticed a move away from platform-driven awareness and is trending towards independent promotion and people-driven influence. Cole Mason created a completely new market in which many celebrities are investing their money rapidly. These celebrity investors include Amy Schumer, Diddy, and Kevin Hart. Cole Mason believes that all creators on social media should be able to monetize their content, whether they have one hundred followers or one hundred million followers.  Now, all people on many social media apps can monetize their content. You no longer need to be a celebrity to promote your content on social media! Pearpop is now valued at over $300 million dollars today.