Seth Berkowitz is the founder of Insomnia Cookies. As a college student, at the University of Pennsylvania, a lot of his friends were finding investment banking internships, but Seth wanted a different career path. As a student, Berkowitz baked the first batch of cookies himself, and started giving away samples on Penn’s Locust Walk; the cookies became an instant success. His friends even said they would pay for him to deliver the cookies.  Within a couple of years, Berkowitz received FDA approval, set up his first retail shop in New York, and found angel investors.  today, Insomnia Cookies is a chain of bakeries that specialize in delivering warm cookies, especially late at night. His target market is college students, especially because they could spread the word about the business on campus. Today, Insomnia Cookies has over 100 locations, especially in college towns. Berkowitz wasn’t intimidated by the fact that most restaurants and food service companies end up failing. He was a risk taker and was not afraid to forge his own career path, which clearly paid off.