Crumbl Cookie was founded by cousins Jason McGowan and Sawyer Hemsely. Jason had a passion for technology and wanted to form a business. He contacted his cousin Sawyer who was still in college and wanted to pursue a business. He said “Let’s just do something really cool and we’re going to do cookies.” They were able to begin to form their business with ease, but struggled on forming the perfect recipe. After numerous tries and getting feedback, their cookies were perfect and were ready to open up their first shop. In 2017, the first shop opened in Logan Utah. This was an instant success and the business continued to thrive over the years. In less than four years, around 200 shops opened in 32 different states. They were getting referred to as the fastest growing cookie company in America. They credited their success to a couple factors. This includes their store format, box design, and weekly menu. The store format at every location is different and unique, however they all are open so you can see the cookies being made in the back of the store. Next off is their trademarked pink box. This pink box makes the cookies fit perfectly and encourages people to take pictures of it. This box made the company blow up on social media and make them trending. According to Marshed, Crumbl has, “5.6 million TikTok followers (and 56.9 million likes), plus 2.6 million Instagram followers. There even is a trending hashtag on TikTok, #CrumblReview, in which people film videos of themselves rating the chain’s famous cookies — so far the hashtag has 498 million views.” This has allowed Crumbl to avoid spending money on influences and advertisements. The final example is their weekly menu. They initially were famous for their chilled pink icing as well as chocolate chip cookies but have expanded their menu. Every week, they have a new group of cookies so that they can explore new flavors.
I would describe the owners of Crumbl as very innovative and adaptive. They are always looking for new ways to improve and stay trending. Through their social media as well as their constantly changing menu they are able to keep customers wanting to come back. I find it super fascinating how they were able to be super successful by starting a company in a well dominated market. They found a way to differentiate themselves and were able to succeed because of this.
I had no idea that Crumble cookie started in Utah! It is crazy how far they have come. Even in the first four years it is insane that they had enough success to open 200 shops in 32 states. I think it says a lot about the creators that they took something as simple as a cookie that has been the same for so long and created something new. They made their cookies a brand-new experience. They saw the niche for people wanting to post their experience and came up with a store and even their pink box that is perfect for an Instagram post.
Thank you for your post, it is fascinating to show how far this company has come along. I love how two families who had similar passions and entrepreneurial minds in life came together to form an innovative product. Crumbl Cookies is most likely the most popular cookie store in all of America. I believe most of this popularity has to do with their utilization of social media to market their product. While the cookies itself are good, they are not the most spectacular dessert I have ever had. However, Crumbl has done an amazing job marketing their product on social media, especially TikTok, which drives customers on a very effective level. The uniqueness of their flavors matched with their marketing strategies makes Crumbl an easy choice for anyone’s next dessert option.
Wow, I’m in awe of their innovative, and unique idea! It’s so interesting to see a team of entrepreneurs instead of one, especially because I feel like the mainstream media shines more of a spotlight on a single entrepreneur’s success. They both worked together to create a genius and quality product, but what really amazes me is their marketing tactics. Whether it’s with their distinctive, chic packaging, or their TikTok campaigns, they are drawing in a large audience of cookie lovers. Everyone loves a good cookies sometimes, and Crumbl makes it known that they’re the perfect place to satisfy those cravings.
Crumbl cookie is such an interesting company with an even better story behind it. I have had crumbl cookies before and they taste spectacular. Crumbl cookie has such an innovative idea in the way they design their cookies to have multiple flavors that change frequently. Crumbl cookie designs its cookies in a unique way from everything from their box to the taste itself. This is a great story!