Culture of Life 1972 is an online boutique that was created for the sole reason that there werenot clothing companies supporting the “values of life” that the family that started the company wanted supported. COL1972 for short, is a self described risk taking and faith based company, started in Pennsylvania. The 1972 part of the company’s name is to honor the last year that every baby had the right to life. They donate to many places that support their values including places like pregnancy centers. COL1972 produces high quality women’s clothing and accessories that support and fund important causes to the company. They are strongly against abortion, hence the name, so that is a cause that they donate a lot of money to. Their clothes are high quality and fashionable which appeals to a broad market, even if the customer does not specifically support the companies causes, they may still want the clothing and accessories just because they like them. I believe that COL1972 is a great example of not remaking the wheel and coming up with something completely new, they just made it better and created a niche. The market for clothing companies, or companies in general for that matter that support causes that the consumer themselves is interested in supporting is nothing new. COL1972 just happened to tap into a set of customers that had to my knowledge, never been appealed to before in this way.
I think that is really cool that they created such a niche brand and give some of their profits to causes they care about. I really like redemptive entrepreneurship like that. It always makes me feel good about buying something from that company because I know I am helping support a worthy cause.