An ambitious high school student took notice of a popular trend of plain Nike socks at basketball games. He wondered how such a simple design gained such popularity. What if he could build of the popularity of simple socks, design custom ones and build a brand for it. What if crazy designs could build off the already established popularity of “simple” socks?
The now 18-year old, Brennan Agranoff has advanced his idea into a brand, earning over $1 million annually. His company, “HoopSwagg” now ships 70 to 100 orders a day! With custom designs ranging from superhero themes, to food items, to crazy color combinations, HoopSwagg’s socks are quite popular on the market.
With a loan from his parents, Brennan began printing on his own colors on socks with heat pressing machines. He was finally seeing his idea materialize. After the first year, sales were slow and nothing impressive. Brennan then had to solve a way to advertise his product. Heading to social media with his unique product, it was a short matter of time to pick up popularity from a sizeable audience.
Now with a warehouse, a website and over ten part-time employees, HoopSwagg is continuing to grow. Agranoff hopes to send HoopSwagg mainstream through retail stores. Agranoff also intends to expand his line of products in the future with custom shoe laces, and other custom designed basketball gear.
Brennan Agranoff, who is still in high school, is a perfect example of ambition in accomplishment. A young boy who decided to act on his simple idea, discovered the big market within retail and customization. By teaching himself skills such as web and graphic design, his ambition continues to only lift the company to more possibilities.
To hear more on Brennan’s story and company, check out https://money.cnn.com/2017/04/20/smallbusiness/hoopswagg-brennan-agranoff-socks/index.html
WOW! This is incredible!! I never would have guessed that custom printed “simple” socks could be so profitable. Hearing his story of what inspired him to create this brand is exciting because you don’t often hear about people following through and pursuing their passions. The rate of growth of the company is remarkable, not only did he establish a profitable business, but he’s growing it in a sustainable way.
Such a simple idea that absolutely exploded. Taking advantage of a great trend is a great thing for any entrepreneur to do.
Super interesting. The number of sock businesses and ventures continues to amaze me. I think its crazy that a simple category of something boring like socks can grow and morph into something as lucrative as any one of these sock companies. It makes me think of areas in my life or day to day products that are boring and mundane but could use innovation and an entrepreneurial eye to totally revolutionize the industry.
Its amazing how wise investing and finding a niche that people care about can catapult you to success. Especially in an amount of time as short as a year. Love the sock designs!